4 Essential Decisions You Must Take To Set Up Your Ecommerce Store

Opening an ecommerce store and setting it up involves immense hard work and endurance. You must be brimming with ideas, open to change and equipped with quality research before taking the plunge. That said, there are a few more essential decisions you need to take to set up your online store like acquiring a custom domain name or selecting a payment gateway provider. Here are some pointers to help you set up and launch your ecommerce store.

Choose an appropriate Domain Name

Choosing a domain name, besides choosing which product you want to sell, is a task unto itself. An attractive, short and crisp name, both meaningful and symbolic, is what you want should represent your business.

If you are having difficulty finding a domain name, there are name generators like Namelix, Domainhole and Shopify’s name generator to assist you.

Know what products are suitable for e-commerce

Your product details are what customers will be reading primarily. So ensure they are perfect. Product photographs should ideally be taken by a professional photographer so you have quality images with the best lighting and backdrop on display.

Your prices should be competitive and attractive and graded according to product quality and features. And ensure you have a detailed product description with dimensions, colour, number of items and even a returns policy stated clearly.

Select a suitable Payment Gateway Provider

Payment is the holy grail in the relationship between a customer and a seller. Therefore, you must ensure customers have a seamless, secure and hassle-free payment experience. Choose a payment gateway that is secure.

Choose a gateway that accepts Master Cards, credit cards and e-wallet payments. Equally important is choosing whether you will offer cash on delivery payment option.

Select a cost-effective and reliable Logistics Provider

Firstly, you have to decide whether you want to ship locally or internationally.

Secondly, you must decide if you are going to pay for shipping and packaging out of your profit margins or the customer will pay or you both will share the cost. Based on these decisions, you go ahead and set up your ecommerce store.

Remember, an equally important aspect of the success of your store is a great ecommerce website, the door to your store. Sprout Road is a premier ecommerce company in Kolkata. We suggest you sign up for our ecommerce website development services for the best results.