4 Promising Content Marketing Trends for 2020
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4 Promising Content Marketing Trends for 2020

Content is king when it comes to marketing. Content is the soul and essence of the message you are trying to deliver to prospective customers. Without quality content, your message falls flat and you lose the chance to catch the attention of a prospective buyer or an audience member. So, you must review and keep renovating your content marketing strategy every once in a while. Here are four trends you must keep pace with this year.

1. Live Videos

The unpolished and authentic feel of a live-streamed video is what makes it gain traction over a well-planned and rehearsed traditional video message. What attracts audiences is, its real-time authenticity. So, this year try to put out some live videos laden with relevant content. It could be an interview with your CEO or a product review or even an ideation meeting with team members.

2. User Generated Content

User-generated content is highly underutilized as a source of quality content designed for marketing strategies. Users often do not find the right media to express their views, opinions and feedback for a particular product or service because there are not enough or well spelt out the means to do so. So make sure you put in place a channel for your customers to share feedback through and make sure you use it to market your product or service.

3. Voice Your Content

Smart speakers are slowly becoming integral to households across the world. So voice messages in the form of small content capsules talking about your product or service or even industry-specific facts and informational bytes can go a long way in drawing attention to your brand.

4. The Snippet

Google now displays, at the top of each results page, a snippet of information relevant to the searched item following which are listed the remaining results in order of relevance. Google now sniffs out the most relevant of content based on user intent and the snippet gives you the chance to feature as a well-packaged source of content right at the top of the Google search results pages if you have the most relevant content tailored to specific topics. So keep the vague and obscure material off your content table and go for relevant content that adds value to a user’s search.

Content cannot simply be produced with the help of the best content writers out there. An effective content marketing strategy, according to Sprout Road’s content writing service experts, needs an integration of more than one member of your team. You must rope in marketers, designers, developers and even your organisation heads to put out a comprehensive and robust content marketing strategy.

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4 Essential Decisions You Must Take To Set Up Your Ecommerce Store
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4 Essential Decisions You Must Take To Set Up Your Ecommerce Store

Opening an ecommerce store and setting it up involves immense hard work and endurance. You must be brimming with ideas, open to change and equipped with quality research before taking the plunge. That said, there are a few more essential decisions you need to take to set up your online store like acquiring a custom domain name or selecting a payment gateway provider. Here are some pointers to help you set up and launch your ecommerce store.

Choose an appropriate Domain Name

Choosing a domain name, besides choosing which product you want to sell, is a task unto itself. An attractive, short and crisp name, both meaningful and symbolic, is what you want should represent your business.

If you are having difficulty finding a domain name, there are name generators like Namelix, Domainhole and Shopify’s name generator to assist you.

Know what products are suitable for e-commerce

Your product details are what customers will be reading primarily. So ensure they are perfect. Product photographs should ideally be taken by a professional photographer so you have quality images with the best lighting and backdrop on display.

Your prices should be competitive and attractive and graded according to product quality and features. And ensure you have a detailed product description with dimensions, colour, number of items and even a returns policy stated clearly.

Select a suitable Payment Gateway Provider

Payment is the holy grail in the relationship between a customer and a seller. Therefore, you must ensure customers have a seamless, secure and hassle-free payment experience. Choose a payment gateway that is secure.

Choose a gateway that accepts Master Cards, credit cards and e-wallet payments. Equally important is choosing whether you will offer cash on delivery payment option.

Select a cost-effective and reliable Logistics Provider

Firstly, you have to decide whether you want to ship locally or internationally.

Secondly, you must decide if you are going to pay for shipping and packaging out of your profit margins or the customer will pay or you both will share the cost. Based on these decisions, you go ahead and set up your ecommerce store.

Remember, an equally important aspect of the success of your store is a great ecommerce website, the door to your store. Sprout Road is a premier ecommerce company in Kolkata. We suggest you sign up for our ecommerce website development services for the best results.

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Top5 Content Management Systems to choose from in 2020
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Top 5 Content Management Systems to choose from in 2020

Making a website of your own has become more exciting and easier than ever before because of the sheer number of Content Management Systems or CMSs available. A CMS is a web application that enables you to publish and manage content on the Internet.

While most think CMSs are meant for blogging, the truth is that CMSs today are highly customisable and can be used for absolutely any kind of project including ecommerce sites and private membership sites. Here is a list of top CMS platforms you can use to develop your website.

WordPress

This open source software is unarguably the most popular one today and it boasts the largest market share among competitors. It is ultra easy to use and navigate and it is highly customisable with a large database of themes to chose from.

Joomla!

This open source platform, like WordPress, has a large library of templates and extensions to choose from. But it is not advisable for beginners because of its complicated interface. It is a good option to build your ecommerce site on for it has extensions for this.

Drupal

This open source software powers some of the most prestigious websites out there including The Economist’s. Many universities use it too. It is suitable for developers to handle especially for websites that are very complicated and designed to manage a large amount of content.

Magento

This powerful open source ecommerce platform from the software giant Adobe is one of the most competent and customisable CMSs available. It is, however, on the expensive side of things and you need specialised developers to build your website for you.

Shopify

This is an all-in-one hosted CMS platform. You do not need to purchase hosting or manage updates and backups. It is a brilliant platform for setting up an ecommerce store with an easy drag-and-drop interface. You can accept both debit card and credit card payments through Shopify Payments.

There are many more CMSs out there in the market. We have covered only five. What we suggest you do is first identify the purpose of your website – will it be a blog or an ecommerce platform or a private membership website? And then proceed to research on the type of CMS you want to go for. Sprout Road, a premiere website development company in Kolkata, recommends WordPress for websites and Magento for ecommerce platforms.

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Why You Should Get a Dynamic Website?
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Why You Should Get a Dynamic Website?

Years ago when the Internet was just taking root, most websites used to be static. They were a bunch of pre-written HTML, images and resource files.

If one had to make a change to the layout of a static website one had to painfully edit each page manually. It was a simple platform but its simplicity was its major drawback.

With the advancement of time and technology, however, websites have come to become dynamic. This means they have a database backup and are powered by a server-side programming language like PHP. Dynamic websites come with a lot of advantages.

1. Easy content updation

It is easier to update content on a dynamic website that is run on a Content Management System (CMS). It is as simple as clicking on ‘New Post’, adding the content and clicking on ‘Publish’.

2. Quick makeovers

Secondly, you can give your website a site-wide change to font or backdrop colour in minutes. In a dynamic website, especially those run on user-friendly platforms like WordPress, you can change the font, images and text.

3. Easy Content Management

It is very easy to manage content on a dynamic website. If you have decided you no longer want a bunch of pages on your website anymore you can just filter them out and delete them, something that would take much longer on a static one.

4. Interactive

A dynamic website is more interactive and engaging. It provides a personalised experience to users with features like last visited page, or recommendations for product purchases. Users like to visit platforms that cater to them specifically.

5. Professional look

Dynamic websites look much more professional and competent as compared to static ones. They show the visitor that you are serious about your business and intent.

If you’re thinking of getting a website developed, make sure you ask for a dynamic site. Sprout Road is a premiere ecommerce company in Kolkata and we always suggest our clients to take up dynamic sites.

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