TikTok Augments Influencer Marketing Game

TikTok Augments Influencer Marketing Game

India has more than 120 million active TikTok users. Though laden with legal challenges, the social media app has been an absolute favorite of brands and consumers alike.

Several bigwigs like Pepsi and Swiggy has started taking TikTok very seriously. With the help of influencers, these brands are running successful campaigns on the platform boosting sales. Of late, Tide Ultra and Idea too pushed campaigns asking the TikTok community to rap and dance, respectively. Even police departments are thinking of using TikTok as a powerful medium to reach out to more people and inspire citizens.

No wonder, TikTok harbors a lot of potentials when it comes content marketing.

Content Creation

Be it music, FMCG or tech/utility brands, TikTok is a great platform to amalgamate content. The fusion of brands and influencers is incredible.

“If you look at the brief history of brand campaigns on TikTok, the success stories are of those brands that have created platform-relevant content, paired it with the correct influencers and given them freedom while creating content,” says Prashant Sharma, CMO, Nofiltr Social.

Today, content marketing is the key. Brands need to consider the fact that audiences follow influencers to feed in content and reduce stress. In this digital era, content is all about being relatable, useful and entertaining. This is why a lot of content is available in vernacular languages on TikTok. It makes them more relatable and ignites instant user interest.

TikTok Influencer Marketing

In the last two years, the growth rate of TikTok influencers has been skyrocketing. Avneet Kaur with 16.2 M fans, Awez Darbar with 16.7 M fans and Ahsaas Channa with 3.5 M fans garnered phenomenal success in a very short span of time.

“Influencers can help create huge brand awareness by featuring the products or the store that has been launched recently,” says Hitesh Khubchandani, Founder of HDK Digital.

From a brand’s standpoint, the best is when you rope in influencers who have relevant audience-base in the locality you are about to target. Look for transformational videos and leverage them to feature your products if you hail from the beauty or fashion sector. As the festive season is right upon you, don’t forget to consider this option.

Few Tips and Suggestions

The founder of Mad Influence, Gautam Madhavan predicts that the next set of content on TikTok is going to be on education and motivational speeches. This would include cooking, dancing and photography tutorials. In essence, the format would simply define a problem and formulate its solution.

Below, we’ve shared a few TikTok marketing strategies that as an agency you should keep in mind:

  • Being a mass platform, TikTok should never be used for campaigns that are directed towards niche audiences.
  • Influencers are the lifeblood of the ecosystem. Support them and create the most immersive content.
  • Be clear. Make sure you know the objective of your campaign; while hashtag challenges can be used to create awareness, filters are great to drive engagement.

To know more about influencer marketing, contact us at Sprout Road. We would be happy to help you and your brand in the best way possible.

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In the Battle of Keywords, Short Tail or Long Tail?

In the Battle of Keywords, Short Tail or Long Tail?

Keywords are the building blocks of Search Engine Optimization. The success and the failure of an SEO strategy are single-handedly decided by them.

Broadly speaking, keywords are of two types: Short tail and Long tail keywords. Now, let’s have a quick glimpse of what they are.

Short Tail Keywords

These are the smallest combination of words which might not make complete sense but apparently, makes some sense when typed on the internet. Most of the times short tail keywords are of 3 words or less.

They are not very specific but target a wide audience. For instance: “best smartphones”, “Vatican tour online”, “Chinese food delivery”, “temples” and so on. These keywords are basically the head terms out of the nascent idea, which first strikes our mind.

Vatican tours online

Long-Tail Keywords

Long-tail keywords can be defined as the mature version of the short-tail keywords. They are usually more than 3 words and make sense. Furthermore, they have specifications included which are tweaked according to the wants of the users. 

They are very specific and do not target a wide audience but the right audience. For example, “best psychedelic rock songs by Pink Floyd”, “TMT steel bars production in India”, “guitar tapping lesson by Guthrie Govan”, “credit risk modelling certification” and the likes.

credit risk modelling certification

Which one to go for? A Comparative Analysis

Speculations are always high when it comes to short-tail and long-tail keywords, with each having their own share of advantages and disadvantages. So, let’s dig deep into them:

Volume of Traffic

If you want to increase the volume of the searches, tirelessly, then you should desert your long-tail keywords and instead go for their shorter versions. So, opt for the short tail keywords and rank them first to get your website running with a good amount of organic traffic.

Thus, the short-tail keywords win it comfortably when it comes to Traffic Volume.

Competition

You would have to involve a large team or else you would need a while to rank your short tail keywords for sure. This is because the competition for the short tail keywords is extremely high.

This is quite obvious because the search volume for these keywords generally remains pretty high in contradiction to the long-tail keywords, which are easier to rank, with less competition and a low search volume.

Long-tail keywords score big in terms of Competition.

Focus

When it comes to short-tail keywords, as they are less specific, you would see irrelevant results popping up annoying you all the time. But, as far as the long-tail keywords are concerned, they are very much specific and adequately filtered to provide you with the results you want.

Thus, the long-tail keywords steal it from the short-tail keywords when Focus is concerned.

Cost-Effectiveness

Cost-effectiveness would depend completely on how experienced and efficient a person or his team is, in SEO. However, talking about the general expense, the short-tail keywords have a hell lot of money involved to get them going. Google AdWords would manage to squeeze a pretty large sum if you opt for the short-tail keywords. This is because of the higher volume of searches that they fetch. On the contrary, expenses are pretty less if you are looking for the long-tail keywords.

Therefore, if you have a limited budget, it is always recommended to get past the little amount of competition and rank your website on the long-tail keywords.

Conversions

If you look at the conversion rates, it is definitely high if you have the right traffic on your website. This is only possible with the long-tail keywords, which are pinpointed. The short tail keywords, on the other hand, will encourage huge traffic with a wee bit of conversions.

We hope this post has been helpful to you. In conclusion, you should be aware of everything and confident in your SEO strategies to rank your website. It doesn’t matter whether you use short tail or long-tail keywords and/or variations of them, but the keywords you choose and the niche of your website are paramount in importance. So, be focused and determined in the long run to succeed!

If you are interested in informative blogs similar to this, keep checking our website. You can also follow Sprout Road on Facebook and Instagram to get all the latest updates!


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How SEO Professionals Survive During Economic Downturns?

How SEO Professionals Survive During Economic Downturns?

No second thoughts – SEO is all the rage now. The SEO professionals seem to be in a pretty decent state. The economy is thriving and there’s room for business for nearly everyone.

But, this won’t last long. The economy cycles through phases of growth and regression. Thus, an economic downturn is simply inevitable. During the slump phase, businesses cut expenses and marketing is one of the first areas to witness budget cuts.

Good News: As an SEO professional, you don’t have to feel bogged down anymore. Your ability to wield revenue is no more subject to economic oscillation. Ahead, we’ve rounded up 4 key steps that would help you survive (or even thrive) in a recession:  

Boost Marketing Activities

In a slow economy, businesses reduce marketing expenses, which sometimes leads to catastrophic outcomes. We won’t say you shouldn’t restrict your expenses, but we will urge you to review your marketing tactics and remove ineffective channels and outdated programs. Refinement is the key.

The money thus saved should be reinvested into new marketing campaigns or into the older ones that are already running. Plus, if you are in luck, you might avail advertising opportunities at lower costs. Slow economy, at times, drives out the competitors (reason: reduced marketing budget) – giving you leverage.

Target Direct Sales

‘Sales’ is a very tricky word for SEO professionals. But, you have to engage in significant sales activities if you want to succeed in a dwindling economy. That doesn’t mean you have to initiate high-pressure sales pitch, instead, plan a strategic sales campaign.

The goal is to build a relationship with the client. Try to establish communication through mail, phone or even face-to-face meetings. From there, you can start the qualifying process and decide if he/she is fit for the sales pitch or not, and at the right time, pitch them hard.

Establish Relationships As Much As Possible

Relationships dictate business success and failure. Many in the SEO industry hide in their glass-and-steel workspaces avoiding people…. That’s a big mistake. It results in several missed opportunities. Favorable relationships open doors of success. They can even generate new leads and connect you to valuable partners. The mantra is to build a positive bond and nurture it well. It doesn’t have to be always face-to-face. You can maintain it over the phone or online.

So, connect to people, establish healthy communication and build meaningful relationships, online and offline as well.

Implement a System That Generates Referrals

Business referrals work wonders! But, the challenge is to get a quality referral. Why? Because most of the organizations don’t have a proper system! That’s why we suggest you have a system that will enhance the process of receiving referrals. It should be easier and frequent. For that, you have to first stop playing the game of chance and request clients for a referral.

Most of the clients revaluate their marketing efforts several times a year. So, keep asking them time and again. However, make sure you are never too pushy or too blunt. Use the right words and the right tone.

“David, you know I’m always looking for more clients like you, so I wanted to ask a small favor. Would you be willing to introduce me to anyone you know who might want to grow their business?”

 Simple and to the point, this kind of sentences can help you get good referrals.

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The blog has been sourced from ― www.searchenginejournal.com/how-seo-professionals-thrive-slow-economy

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