So yours is one of those businesses that are yet to go online? And you are not ready to take the plunge yet? Fret not for you have at your service a trusted way of communicating with your clients and prospective customers over the Internet– through email. But sending out emails is not as simplistic as it looks. You need to work on several aspects of your email to win the trust of your customer and make an impact on him or her. Here are a few handy tips for your email strategy.
Sending out emails from Gmail or Yahoo reflects poorly on you and your business because it is perceived as more of a personal platform to share mails on.
It is perceived as being unprofessional. Instead, what you can do is create a custom email on any of the many email-hosting platforms with your own domain name, something that is taken seriously. Having a custom email like firstname.lastname@example.org shows professionalism and gives a corporate feel. Zoho Workplace and G Suite are some of the popular custom email platforms in the market.
The last impression is a lasting one, some thing you will be remembered by. So signing off well and impressively is as important as the presentation of the content of your email. Ideally, you should have an email signature that has your name, your company name, social media links, your phone number etc. A small paragraph or a catchy tag line that embodies the story of your brand could be added as well.
No one likes shooting an email and having to wait endlessly for a reply or a reaction. Thanks to email tracking software you can now know when a customer opens an email, opens attachments or simply ignores your email. This gives you knowledge about customer behaviour and helps you target the right clientele for your business. Imagine what you could do if you found out your potential client has opened your email but not replied (you follow up and add value that’s right).
Pre-email signature content
Sometimes having some content before your email signature can be a great way to educate or promote the email receiver about a product or service or something you believe in.
Pre-email signature content reads like – (a). Save upto 20% on your hosting. Ask me how or (b). Contactless delivery partners can now get a cashback. Get in touch for more information.
Business today is all about marketing yourself and your product well. So impressing your customers with good communication skills and a robust one-on-one mail policy is as important as selling them a great product. It is akin to dressing up sharply for a business meet. You obviously want to look your best before prospective investors and clients! We, at Sprout Road, suggest you incorporate these strategies at the earliest if you have not already done so. Sprout Road is one of the best Internet marketing companies in Kolkata. Also, you might want to read our blog on why the COVID-19 lockdown is the best time to take your business online here.
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