Tips to Increase Your E-Commerce Sales

Have an online store and wondering how to boost sales in times like these? Every online store must be thinking on the same lines, actually.

It can be especially challenging to put in place effective business strategies when the spread of the deadly COVID-19 virus has affected economies the world over.

That is why we have put together this article to help you understand some ways whereby you can increase online sales. Read on to know more.

Email Marketing

While you must be engrossed in putting money into paid marketing strategies on the Internet, a less expensive and more profitable exercise is automated email marketing.

It allows you to directly communicate with a customer and send him or her relevant and timely messages, especially if you want to upsell a product.

Upsell a Product

Upsells refer to selling or showcasing a product of higher value and better quality to a buyer who has opted to buy a certain product.

For instance, if you are looking to buy a phone online and your online store advertises or pushes for a higher-grade model of the same series and the same company, it amounts to upselling a product.

That way, you might end up selling a more expensive product to a customer.

Showcase product benefits

Since all you have to showcase a product is photographs, ensure these are professionally clicked against a clear backdrop, preferably white. Ensure the lighting is right and the camera quality good.

Also, polish up your product descriptions and add as many details regarding dimensions, colour and terms of use and your return policy.

Customer Testimonials

Mandatorily ask for user testimonials on the checkout page of you platform so you have an arsenal of feedback that you can use to your benefit.

Be a proud seller and showcase these customer testimonials to prospective buyers. These testimonials can feature anywhere on your web site – on landing pages, on the product page or on the home page.

Manufacture Urgency

There is no harm in creating a sense of urgency around your product sale. It gives the buyer incentive and a time frame to buy you product in.

And do not forget to follow up sales with an after-sale email that is a thoughtful way of building a relationship with your customer.

There are more technical ways to boost sales as well (take optimising your website pages or getting more Ad Clicks with Ad Extensions). But this article sheds light on some of the humbler points to remember while strategizing for an increase in sales that often get overlooked. Hope this helped. Best, Sprout Road

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