4 Essential Decisions You Must Take To Set Up Your Ecommerce Store
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4 Essential Decisions You Must Take To Set Up Your Ecommerce Store

Opening an ecommerce store and setting it up involves immense hard work and endurance. You must be brimming with ideas, open to change and equipped with quality research before taking the plunge. That said, there are a few more essential decisions you need to take to set up your online store like acquiring a custom domain name or selecting a payment gateway provider. Here are some pointers to help you set up and launch your ecommerce store.

Choose an appropriate Domain Name

Choosing a domain name, besides choosing which product you want to sell, is a task unto itself. An attractive, short and crisp name, both meaningful and symbolic, is what you want should represent your business.

If you are having difficulty finding a domain name, there are name generators like Namelix, Domainhole and Shopify’s name generator to assist you.

Know what products are suitable for e-commerce

Your product details are what customers will be reading primarily. So ensure they are perfect. Product photographs should ideally be taken by a professional photographer so you have quality images with the best lighting and backdrop on display.

Your prices should be competitive and attractive and graded according to product quality and features. And ensure you have a detailed product description with dimensions, colour, number of items and even a returns policy stated clearly.

Select a suitable Payment Gateway Provider

Payment is the holy grail in the relationship between a customer and a seller. Therefore, you must ensure customers have a seamless, secure and hassle-free payment experience. Choose a payment gateway that is secure.

Choose a gateway that accepts Master Cards, credit cards and e-wallet payments. Equally important is choosing whether you will offer cash on delivery payment option.

Select a cost-effective and reliable Logistics Provider

Firstly, you have to decide whether you want to ship locally or internationally.

Secondly, you must decide if you are going to pay for shipping and packaging out of your profit margins or the customer will pay or you both will share the cost. Based on these decisions, you go ahead and set up your ecommerce store.

Remember, an equally important aspect of the success of your store is a great ecommerce website, the door to your store. Sprout Road is a premier ecommerce company in Kolkata. We suggest you sign up for our ecommerce website development services for the best results.

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Why You Should Get a Dynamic Website?
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Why You Should Get a Dynamic Website?

Years ago when the Internet was just taking root, most websites used to be static. They were a bunch of pre-written HTML, images and resource files.

If one had to make a change to the layout of a static website one had to painfully edit each page manually. It was a simple platform but its simplicity was its major drawback.

With the advancement of time and technology, however, websites have come to become dynamic. This means they have a database backup and are powered by a server-side programming language like PHP. Dynamic websites come with a lot of advantages.

1. Easy content updation

It is easier to update content on a dynamic website that is run on a Content Management System (CMS). It is as simple as clicking on ‘New Post’, adding the content and clicking on ‘Publish’.

2. Quick makeovers

Secondly, you can give your website a site-wide change to font or backdrop colour in minutes. In a dynamic website, especially those run on user-friendly platforms like WordPress, you can change the font, images and text.

3. Easy Content Management

It is very easy to manage content on a dynamic website. If you have decided you no longer want a bunch of pages on your website anymore you can just filter them out and delete them, something that would take much longer on a static one.

4. Interactive

A dynamic website is more interactive and engaging. It provides a personalised experience to users with features like last visited page, or recommendations for product purchases. Users like to visit platforms that cater to them specifically.

5. Professional look

Dynamic websites look much more professional and competent as compared to static ones. They show the visitor that you are serious about your business and intent.

If you’re thinking of getting a website developed, make sure you ask for a dynamic site. Sprout Road is a premiere ecommerce company in Kolkata and we always suggest our clients to take up dynamic sites.

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