4 Neat E-mail Tricks for Offline Businesses
Posted on

4 Neat E-mail Tricks for Offline Businesses

So yours is one of those businesses that are yet to go online? And you are not ready to take the plunge yet? Fret not for you have at your service a trusted way of communicating with your clients and prospective customers over the Internet– through email. But sending out emails is not as simplistic as it looks. You need to work on several aspects of your email to win the trust of your customer and make an impact on him or her. Here are a few handy tips for your email strategy.

Custom E-mail

Sending out emails from Gmail or Yahoo reflects poorly on you and your business because it is perceived as more of a personal platform to share mails on.

It is perceived as being unprofessional. Instead, what you can do is create a custom email on any of the many email-hosting platforms with your own domain name, something that is taken seriously. Having a custom email like yourname@companyname.com shows professionalism and gives a corporate feel. Zoho Workplace and G Suite are some of the popular custom email platforms in the market.

Email Signatures

The last impression is a lasting one, some thing you will be remembered by. So signing off well and impressively is as important as the presentation of the content of your email. Ideally, you should have an email signature that has your name, your company name, social media links, your phone number etc. A small paragraph or a catchy tag line that embodies the story of your brand could be added as well.

Email Tracker

No one likes shooting an email and having to wait endlessly for a reply or a reaction. Thanks to email tracking software you can now know when a customer opens an email, opens attachments or simply ignores your email. This gives you knowledge about customer behaviour and helps you target the right clientele for your business. Imagine what you could do if you found out your potential client has opened your email but not replied (you follow up and add value that’s right).

Pre-email signature content

Sometimes having some content before your email signature can be a great way to educate or promote the email receiver about a product or service or something you believe in.

Pre-email signature content reads like – (a). Save upto 20% on your hosting. Ask me how or (b). Contactless delivery partners can now get a cashback. Get in touch for more information.

Conclusion

Business today is all about marketing yourself and your product well. So impressing your customers with good communication skills and a robust one-on-one mail policy is as important as selling them a great product. It is akin to dressing up sharply for a business meet. You obviously want to look your best before prospective investors and clients! We, at Sprout Road, suggest you incorporate these strategies at the earliest if you have not already done so. Sprout Road is one of the best Internet marketing companies in Kolkata. Also, you might want to read our blog on why the COVID-19 lockdown is the best time to take your business online here.

YOU MAY ALSO LIKE READING:-

Video Marketing Trends for 2020
Posted on

Video Marketing Trends for 2020

Audio-visual medium of communications are any day more engaging and impactful than mere words communicated in patches of written text. To the viewer, a video is more captivating because it engages the aural and visual faculties.

Videos are more impactful because they communicate body language, tone and visual cues to the viewer. It is a tested norm that customers are more likely to click a video ad than a standard banner ad. Thus, most businesses prefer opting for video marketing and video advertising.

Here, we list a set of video marketing trends for 2020.

‘Live’-n up

Going ‘Live’ is the new go-to model for video marketers, especially on platforms as effective as Facebook and Twitter. They tend to create a sense of urgency and they look less scripted and more genuine.

360 degree video content

Immersive videos are dominating the market right now. And there is nothing like great 360-degree video content that can easily be shot on a smartphone or a special camera that does not cost much. Spherical videos tend to fascinate viewers and excite them a lot more as compared to non-interactive ones.

‘Shoppable’ Videos

Shoppable videos are gradually becoming a rage among e-Commerce customers. These videos are designed for customers to click on them and be directed to the checkout page seamlessly, cutting short their shopping time as compared to sifting through an e-Commerce website.

Vlogs

If you are a fan of storytelling and cannot stop at the first 100 words or so while explaining your product or services to a customer, you should go in for Video Blogging – Vlogging. Telling a personalised story that features your product or services touches a cord with the customer and increases conversion rates.

Data-driven video ads

Finally, while everything has been said in favour of audio-visual mediums of marketing and advertising being the most effective, nothing beats the credibility of data and facts and figures supporting your claims around your products and services. Thus, including relevant content in the form of data is not a bad idea at all.

So, if you are trying to better your ads strategy this year, especially since you have time on hand due to the global lockdown in times of the COVID-19 pandemic, do give this blog a thorough read. Best, Sprout Road.

YOU MAY ALSO LIKE READING:-