Content is king when it comes to marketing. Content is the soul and essence of the message you are trying to deliver to prospective customers. Without quality content, your message falls flat and you lose the chance to catch the attention of a prospective buyer or an audience member. So, you must review and keep renovating your content marketing strategy every once in a while. Here are four trends you must keep pace with this year.
1. Live Videos
The unpolished and authentic feel of a live-streamed video is what makes it gain traction over a well-planned and rehearsed traditional video message. What attracts audiences is, its real-time authenticity. So, this year try to put out some live videos laden with relevant content. It could be an interview with your CEO or a product review or even an ideation meeting with team members.
2. User Generated Content
User-generated content is highly underutilized as a source of quality content designed for marketing strategies. Users often do not find the right media to express their views, opinions and feedback for a particular product or service because there are not enough or well spelt out the means to do so. So make sure you put in place a channel for your customers to share feedback through and make sure you use it to market your product or service.
3. Voice Your Content
Smart speakers are slowly becoming integral to households across the world. So voice messages in the form of small content capsules talking about your product or service or even industry-specific facts and informational bytes can go a long way in drawing attention to your brand.
4. The Snippet
Google now displays, at the top of each results page, a snippet of information relevant to the searched item following which are listed the remaining results in order of relevance. Google now sniffs out the most relevant of content based on user intent and the snippet gives you the chance to feature as a well-packaged source of content right at the top of the Google search results pages if you have the most relevant content tailored to specific topics. So keep the vague and obscure material off your content table and go for relevant content that adds value to a user’s search.
Content cannot simply be produced with the help of the best content writers out there. An effective content marketing strategy, according to Sprout Road’s content writing service experts, needs an integration of more than one member of your team. You must rope in marketers, designers, developers and even your organisation heads to put out a comprehensive and robust content marketing strategy.
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