4 Promising Content Marketing Trends for 2020
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4 Promising Content Marketing Trends for 2020

Content is king when it comes to marketing. Content is the soul and essence of the message you are trying to deliver to prospective customers. Without quality content, your message falls flat and you lose the chance to catch the attention of a prospective buyer or an audience member. So, you must review and keep renovating your content marketing strategy every once in a while. Here are four trends you must keep pace with this year.

1. Live Videos

The unpolished and authentic feel of a live-streamed video is what makes it gain traction over a well-planned and rehearsed traditional video message. What attracts audiences is, its real-time authenticity. So, this year try to put out some live videos laden with relevant content. It could be an interview with your CEO or a product review or even an ideation meeting with team members.

2. User Generated Content

User-generated content is highly underutilized as a source of quality content designed for marketing strategies. Users often do not find the right media to express their views, opinions and feedback for a particular product or service because there are not enough or well spelt out the means to do so. So make sure you put in place a channel for your customers to share feedback through and make sure you use it to market your product or service.

3. Voice Your Content

Smart speakers are slowly becoming integral to households across the world. So voice messages in the form of small content capsules talking about your product or service or even industry-specific facts and informational bytes can go a long way in drawing attention to your brand.

4. The Snippet

Google now displays, at the top of each results page, a snippet of information relevant to the searched item following which are listed the remaining results in order of relevance. Google now sniffs out the most relevant of content based on user intent and the snippet gives you the chance to feature as a well-packaged source of content right at the top of the Google search results pages if you have the most relevant content tailored to specific topics. So keep the vague and obscure material off your content table and go for relevant content that adds value to a user’s search.

Content cannot simply be produced with the help of the best content writers out there. An effective content marketing strategy, according to Sprout Road’s content writing service experts, needs an integration of more than one member of your team. You must rope in marketers, designers, developers and even your organisation heads to put out a comprehensive and robust content marketing strategy.

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6 Reasons Why you Should Get a Blog for Your Website
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6 Reasons Why you Should Get a Blog for Your Website

When you opt for website development services the first thing that should be on your mind is the fact that your website should be an active one, not a static platform that is lost in the Internet’s timeless limbo. The best way to make your website stay alive is to power it with inbound marketing techniques like business blogging, the benefits of which are manifold. Here is a look at 6 reasons why you must opt for a blog when getting a website developed.

  • Blogs generate traffic

Blogs are a cost-effective way of driving traffic to your website. All major search engines show a strong affinity to fresh, relevant and original content and they throw up search results based on this affinity. So your website has a greater chance of being indexed owing to its blogs. Moreover, insertion of industry- relevant keywords in blogs helps drive relevant traffic to your website.

  • Engage with customers

Engagement with customers online is a very crucial part of online marketing and branding. Blogs are one of the most interactive and engaging mediums of information dissemination and connecting with old and new customers. People on the Internet are hungry for relevant information written conversationally and your blogs can be a free gift of information to them. Moreover, if customers respond in the comments section, you can reply to their concerns and queries.

  • Build your brand

Every product or service has to have brand value in the market for it to sell. Building your brand and having a brand story is as important as selling your product or service because customers tend to prefer brands they can trust. Blogs help you spell out your core business values, what you essentially stand for, the nature of your products and services and how you value your customers and clientele. They serve as the book ends to your business.

  • Demonstrate expertise

Blogs are an excellent medium to flaunt your domain knowledge and expertise in your field of operation. You can write blogs on the production process or touch on topics related to your product’s market and trends – anything that catches the reader’s eye. And the more original and relevant the content, the more will your customers, clients and even competitors trust you.

  • Market Digitally

Blogs, if they are interesting, information-rich and unique, can find wide traction on the Internet and even beyond with people sharing the blog through phones and social media. This in turn helps market your brand widely and inexpensively. It can also lead to conversion to leads if people choose to click on your call-to-action buttons in the blogs they have particularly taken a liking to.

  • Pen down your thoughts

Blogs are a great way to express yourself and communicate to the world what you really believe in and stand for. It is a great medium to help you assert your individuality and stand apart from the crowd that is the Internet.

Now that you have a fair idea about the importance of blogs to your website, you should try to generate blog ideas and content regularly for visitors and search engines to know you are alive and kicking. Sprout Road, a premier website builder in Kolkata, recommends you enlist the services of a professional content writer for your blog section so you can put out quality content regularly.

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Top5 Content Management Systems to choose from in 2020
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Top 5 Content Management Systems to choose from in 2020

Making a website of your own has become more exciting and easier than ever before because of the sheer number of Content Management Systems or CMSs available. A CMS is a web application that enables you to publish and manage content on the Internet.

While most think CMSs are meant for blogging, the truth is that CMSs today are highly customisable and can be used for absolutely any kind of project including ecommerce sites and private membership sites. Here is a list of top CMS platforms you can use to develop your website.

WordPress

This open source software is unarguably the most popular one today and it boasts the largest market share among competitors. It is ultra easy to use and navigate and it is highly customisable with a large database of themes to chose from.

Joomla!

This open source platform, like WordPress, has a large library of templates and extensions to choose from. But it is not advisable for beginners because of its complicated interface. It is a good option to build your ecommerce site on for it has extensions for this.

Drupal

This open source software powers some of the most prestigious websites out there including The Economist’s. Many universities use it too. It is suitable for developers to handle especially for websites that are very complicated and designed to manage a large amount of content.

Magento

This powerful open source ecommerce platform from the software giant Adobe is one of the most competent and customisable CMSs available. It is, however, on the expensive side of things and you need specialised developers to build your website for you.

Shopify

This is an all-in-one hosted CMS platform. You do not need to purchase hosting or manage updates and backups. It is a brilliant platform for setting up an ecommerce store with an easy drag-and-drop interface. You can accept both debit card and credit card payments through Shopify Payments.

There are many more CMSs out there in the market. We have covered only five. What we suggest you do is first identify the purpose of your website – will it be a blog or an ecommerce platform or a private membership website? And then proceed to research on the type of CMS you want to go for. Sprout Road, a premiere website development company in Kolkata, recommends WordPress for websites and Magento for ecommerce platforms.

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