4 Promising Content Marketing Trends for 2020
Posted on

4 Promising Content Marketing Trends for 2020

Content is king when it comes to marketing. Content is the soul and essence of the message you are trying to deliver to prospective customers. Without quality content, your message falls flat and you lose the chance to catch the attention of a prospective buyer or an audience member. So, you must review and keep renovating your content marketing strategy every once in a while. Here are four trends you must keep pace with this year.

1. Live Videos

The unpolished and authentic feel of a live-streamed video is what makes it gain traction over a well-planned and rehearsed traditional video message. What attracts audiences is, its real-time authenticity. So, this year try to put out some live videos laden with relevant content. It could be an interview with your CEO or a product review or even an ideation meeting with team members.

2. User Generated Content

User-generated content is highly underutilized as a source of quality content designed for marketing strategies. Users often do not find the right media to express their views, opinions and feedback for a particular product or service because there are not enough or well spelt out the means to do so. So make sure you put in place a channel for your customers to share feedback through and make sure you use it to market your product or service.

3. Voice Your Content

Smart speakers are slowly becoming integral to households across the world. So voice messages in the form of small content capsules talking about your product or service or even industry-specific facts and informational bytes can go a long way in drawing attention to your brand.

4. The Snippet

Google now displays, at the top of each results page, a snippet of information relevant to the searched item following which are listed the remaining results in order of relevance. Google now sniffs out the most relevant of content based on user intent and the snippet gives you the chance to feature as a well-packaged source of content right at the top of the Google search results pages if you have the most relevant content tailored to specific topics. So keep the vague and obscure material off your content table and go for relevant content that adds value to a user’s search.

Content cannot simply be produced with the help of the best content writers out there. An effective content marketing strategy, according to Sprout Road’s content writing service experts, needs an integration of more than one member of your team. You must rope in marketers, designers, developers and even your organisation heads to put out a comprehensive and robust content marketing strategy.

YOU MAY ALSO LIKE READING:-

Top5 Content Management Systems to choose from in 2020
Posted on

Top 5 Content Management Systems to choose from in 2020

Making a website of your own has become more exciting and easier than ever before because of the sheer number of Content Management Systems or CMSs available. A CMS is a web application that enables you to publish and manage content on the Internet.

While most think CMSs are meant for blogging, the truth is that CMSs today are highly customisable and can be used for absolutely any kind of project including ecommerce sites and private membership sites. Here is a list of top CMS platforms you can use to develop your website.

WordPress

This open source software is unarguably the most popular one today and it boasts the largest market share among competitors. It is ultra easy to use and navigate and it is highly customisable with a large database of themes to chose from.

Joomla!

This open source platform, like WordPress, has a large library of templates and extensions to choose from. But it is not advisable for beginners because of its complicated interface. It is a good option to build your ecommerce site on for it has extensions for this.

Drupal

This open source software powers some of the most prestigious websites out there including The Economist’s. Many universities use it too. It is suitable for developers to handle especially for websites that are very complicated and designed to manage a large amount of content.

Magento

This powerful open source ecommerce platform from the software giant Adobe is one of the most competent and customisable CMSs available. It is, however, on the expensive side of things and you need specialised developers to build your website for you.

Shopify

This is an all-in-one hosted CMS platform. You do not need to purchase hosting or manage updates and backups. It is a brilliant platform for setting up an ecommerce store with an easy drag-and-drop interface. You can accept both debit card and credit card payments through Shopify Payments.

There are many more CMSs out there in the market. We have covered only five. What we suggest you do is first identify the purpose of your website – will it be a blog or an ecommerce platform or a private membership website? And then proceed to research on the type of CMS you want to go for. Sprout Road, a premiere website development company in Kolkata, recommends WordPress for websites and Magento for ecommerce platforms.

YOU MAY ALSO LIKE READING:-