Audio-visual medium of communications are any day more engaging and impactful than mere words communicated in patches of written text. To the viewer, a video is more captivating because it engages the aural and visual faculties.
Videos are more impactful because they communicate body language, tone and visual cues to the viewer. It is a tested norm that customers are more likely to click a video ad than a standard banner ad. Thus, most businesses prefer opting for video marketing and video advertising.
Here, we list a set of video marketing trends for 2020.
Going ‘Live’ is the new go-to model for video marketers, especially on platforms as effective as Facebook and Twitter. They tend to create a sense of urgency and they look less scripted and more genuine.
360 degree video content
Immersive videos are dominating the market right now. And there is nothing like great 360-degree video content that can easily be shot on a smartphone or a special camera that does not cost much. Spherical videos tend to fascinate viewers and excite them a lot more as compared to non-interactive ones.
Shoppable videos are gradually becoming a rage among e-Commerce customers. These videos are designed for customers to click on them and be directed to the checkout page seamlessly, cutting short their shopping time as compared to sifting through an e-Commerce website.
If you are a fan of storytelling and cannot stop at the first 100 words or so while explaining your product or services to a customer, you should go in for Video Blogging – Vlogging. Telling a personalised story that features your product or services touches a cord with the customer and increases conversion rates.
Data-driven video ads
Finally, while everything has been said in favour of audio-visual mediums of marketing and advertising being the most effective, nothing beats the credibility of data and facts and figures supporting your claims around your products and services. Thus, including relevant content in the form of data is not a bad idea at all.
So, if you are trying to better your ads strategy this year, especially since you have time on hand due to the global lockdown in times of the COVID-19 pandemic, do give this blog a thorough read. Best, Sprout Road.
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