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Search Engine Optimisation

Pro-tip
Do not think of SEO as a marketing cost but an investment to your digital infrastructure. A good digital presence establishes trust upon the user.

Why this service?

When you set up your business / service, you tend to search for target prospective customers. There might be many people, as prospective clients, who you do not know of. It is in such cases that you would need search engine optimization or SEO, to help you reach out to and establish a connection with clients. Search engine optimisation is, simply put, the mode of drawing traffic to your web page.

For example, you are selling raincoats and you have not optimised your site. Chances are, due to high competition, a buyer is likely to contact those companies appearing on the first few pages of Google search over yours. With search engine optimisation, we optimise phrases and words like raincoat manufacturers and improve the chances of your website appearing higher up in search engine rankings.

4 aspects you should keep in mind while getting your web site optimized

01

Create compelling content

A well written and relevant introduction, headline and content can increase user dwell time and thus rankings.

02

Relevant Choice of keywords

Is important. If you optimise the wrong keywords, you will be drawing traffic through those wrong keywords.

03

Keyword Search volume

Do a check on the search volume of your keywords

04

Make sure your site is mobile optimised

Google takes your mobile version of your website to be your primary website so ensure your website is responsive.

Industries Catered to

  • Education
  • Food and Hospitality
  • Tourism
  • Fashion
  • NGOs
  • Manufacturing
  • Real Estate
  • E-Commerce
  • Healthcare
  • Accounts and Finance
  • Entertainment

FAQs

  • What is SEO?
  • It is the process of optimising content on your web page so it is discovered through a search engine’s free organic search.
  • Why do I need SEO?
  • You need SEO so your website can rank higher on search engine result pages, which is where most visitors end their search for a product or service. When you rank higher, you have more chances to be visible to the visitor.
  • How does SEO work?
  • SEO derives from the existence of search engines which find their fundamental purpose in throwing up relevant search results. To do this they have automatic tools or crawlers which are used to determine how relevant a topic or website is based on the information on the site.
    An SEO service operates with the motto of putting up relevant data on site and off site to ensure that your website is more recognised by these crawlers, hence increasing your search engine ranking.
  • What are keywords?
  • Keywords are industry specific terminology that is often used by users to search for answer on a search engine.
  • Why do search engine rankings change with frequency?
  • Daily there are tonnes of content being floated on the internet. Search engines also change their algorithms in the bid to look for more relevant ways to give you the desired results. Because of this, your website has to be optimised continuously.
  • How long do I have to do SEO for?
  • Typically, it takes between 3 to 6 months to start showing results depends on competition.
  • Can I stop SEO after 6 months?
  • Since it is a competitive market, it is recommended to continue SEO because search engine algorithms keep changing owing to which after 6 months your rankings start falling again. To maintain your position in the rankings it is important to continue doing SEO.
  • Can social media be used for SEO?
  • Aligning your social media and SEO strategy give you a better mileage.
  • What does local search mean?
  • Searching based on geographical location. Listing your product / service on local listings helps get more relevant enquiries and consequently sales.
  • Does the quality of my website affect SEO rankings?
  • A good website is important for increasing your SEO rankings.
  • Will I get sales off SEO?
  • You cannot directly track the amount of sales you get using your SEO service. But if your page is continuously optimized, over a long period, you can start to see an exponential growth in web traffic, resulting in increase in sales.
  • Will I get increased sales or enquiries from Day 1?
  • No.
  • How many keywords should I optimise?
  • Typically most SMEs (small and medium enterprises) need an optimization of 15 -25 keywords. However, larger organisations need optimisation of many more keywords.
  • I have invested in PPC advertising such as Google Adwords. Do I still need to do SEO?
  • PPC advertising will show your website as a sponsored ad only as long as you upload a budget onto, say, Google Adwords. Your organic ranking does not go up. When you do SEO, you get organic rankings which stay for a while.
  • Some people say I can get my keywords on 1st page within 1 month. Is it tue?
  • There are some tools available which can optimise your keywords quickly and get you higher rankings quickly. But they are mostly unethical and if detected by the search engine, can lead to black listing of your domain. Hence, it is not recommended.
  • How does Google search my site?
  • The most important aspect of SEO is the fact that your website has to be visible to the search engine. Post that, crawlers, indexes and ranks your website. Crawling refers to search engines searching the internet for relevant content over each URL it finds. Indexing refers to the search engine storing a relevant search result thrown up by crawlers. And Ranking refers to listing the results in order of relevancy.
  • What is on-page SEO?
  • On-page SEO is the process of optimizing within your website each individual web page in order to rank higher on search engine result pages. On-page refers to optimisation of both the content as well as the HTML source code of a page.
  • What is off-page SEO?
  • Off-page SEO is the process of taking actions outside of your website to impact rankings on search engine results pages. This can be done by building links to your website from parallel websites and other ways of building a reputation of trustworthiness and authority.
  • Why are backlinks important for my website?
  • Link building is the process of acquiring hyperlinks to your own website from other websites. Backlinks to your website increase trustworthiness and reputation. Search engines use these links to crawl the web. So it is important to build links to your website to increase traffic.
  • Does duplicate or unoriginal content affect SEO?
  • When more than one website has the same content, the search engine does not know which version to include or exclude in its indices or query results. This negatively impacts SEO.
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