Social Media Strategy: How to Devise an Extraordinary Business Strategy on Social

Social Media Strategy: How to Devise an Extraordinary Business Strategy on Social

Currently, 2.46 billion people are regularly active on social media. By 2019, the number is expected to swell to 2.77 billion.

As rightly put by Howard Shultz, “Social media is a bullet train, and it’s not going to slow down any time soon”, more than 80% of businesses are seeking refuge under social media for unabashed digital marketing success, and we can’t agree more.

Each day, something new is being launched. Innovation is at its peak. Twitter, LinkedIn, Facebook, Google+, SnapChat, Foursquare, Instagram, Pinterest – are some of the scene stealers for now, because we don’t know what’s coming the next! A constant buzz about new platforms is resulting into a lot of commotion among marketers. New trends coupled with increasing audience strength are adding more bedlam to the mix.

To break the back of the beast, your business must be empowered with a powerful social media strategy. And for that, we are here. Let us help you get started:

Dream Big or Go Home

Know your purpose well. Before starting strategizing social media campaigns, give a thought to your purpose. What is the main goal of your company? Set the priority of the day, regarding your business. Once you know these, you can start off with aligning social media with these goals, and walk towards achieving brand success and overall improvement for your company.

Remember, the goals of businesses vary. To start with, a startup firm may have a goal to build a brand’s identity. A second goal may hover around establishing a strong customer base. And thirdly, the business might be aiming to launch a handful number of products at the end of the year.

Now, comes the big question– how can social media help you in branding your business?

With billions and billions of users on social media, partnering with a famous social media influencer can help you establish your business online and reaching out to the masses. It will help you in expanding your customer loyalty base. Social media also suffices to be a fabulous platform to launch new products. Create campaigns and target niche audience.

Hit the Right Tip: Be Precise

After establishing a purpose on social media and calibrating your business goals, it’s about time to give attention to develop specific marketing strategies.

The most important marketing goal would be to enhance brand awareness. This falls in line with your company’s objective of nurturing a brand identity and harnessing a good customer base. The second goal would be to boost brand engagement – it will help in luring new customers and retaining old customers, while keeping absolute focus on building brand identity. Lastly, your company may be in dire need of some research and know more about its user base. As a result, you will get the perfect opportunity to know your customers well and understand which customers to tick, what products will serve their needs and in what ways to reach them for better impact.

Social Media: Not Just Impress People but Impact Them

Now, that your marketing goals are perfectly integrated with your business goals, let’s see how social media is doing its job of creating brand awareness.

Nowadays, each social media platform comes with its own search engine, making it easier to find answers, discussions and conversation threads for specific products and services. Sit with your marketing team to scour through numerous platforms, especially the ones that have the highest number of potential viewers. Build an engaging profile that is in congruence with your brand’s services and character. 

Then strike conversations with your users on the site. Register in consumer forums and discussions. Mind it, social media is now the new-wave word of mouth. Use good content to back up leads and start building brand engagement.

Ask the Right Question and Analyze

After all this, it’s time to start with the process of analyzing your site performance. Several analytic software tools, like Buffer, Google Analytics, Hootsuite and Crowdbooster help you determine whether your social media strategy is up to the mark or not, and how well is it working. Through these tools, you can track conversion rates, traffic generation and total number of customer leads. Also, they will provide crucial insights about how to utilize paid versus organic social media, along with devising great product launch campaigns for your business. But above all, analytics will make you understand the importance of well-conceived social media strategy, as your business evolves with time. Moreover, it will nudge you if your social media schemes are working, and illuminates about ways to adapt.

As parting thoughts, hopping on the bandwagon of social media is not as intimidating as it may seem in the beginning. The crux lies in making a place of your own on the solid ground, before you take the big leap. What’s more, social media is going to evolve, as always, your strategies should also never stop growing. Keep these in mind and pop onboard!

How to Feature Your Site Content with Google’s Feature Snippets?

Google is exhibiting answers for several search queries right in its search results.

 Are you curious to know how to feature your website content there? Yes? Then you are at the right place. We are just going to explain the process of doing that.

In a rush to land on the front page of Google, people resort to the most pertinent and useful tool – featured snippets. The fragments of text at the beginning of several informational searches in Google, featured snippets grabs a lot of attention to your site, hence can be used as an ultimate weapon for digital marketers.

A pool of marketers thinks that only million-dollar budgeted SEO brands possess the ability to implement featured snippets, while the reality is somewhat different.

19% of searches using a question result in a featured snippet on the first SERP, says @stonetemple. #SEO

In fact, you can easily rank featured snippets with the organic content itself, but you must know the procedure.

What do you mean by featured snippets?

Featured snippets are content loaded with information that pops up in Google’s SERPs just after the sponsored and ads posts.

Here, you get to catch a snippet from Marketing Mo.

5 tips to make your content fit for featured snippets

Here are a few easy steps to develop content suitable to rank in the snippets:

Create in-depth content to basically answer questions

Originally, featured snippets are content full of information.

As per Neil Patel, If your content doesn’t answer questions, it won’t get into the featured snippet. That’s all there is to it,” which is indeed true.

If your #content doesn’t answer questions, it won’t get into the featured snippet. @neilpatel #SEO

Decipher the tentative questions your readers may ask beforehand 

19% of searches using a question result in a featured snippet on the first SERP, says @stonetemple. #SEO

Make sure, you know well the questions your targeted audience can search, and accordingly customize your content to answer the questions.

They may also encompass “why” and “what” questions – for e.g. “what is the life expectancy of humans?”

The best way to tackle this situation is by extending the keyword to the long tail, instead of just concentrating on the exact keyword. Suppose, your target keyword is ‘marketing’, tailor it to the long tail ‘how to do marketing research’ – the latter is more likely to earn a place in the featured snippets box.

Or just type your search question on the Google search box to get an idea from search results. Select a particular topic from all those great topics so that the content can be structured on that topic to get ranked in the snippets.

Content is the king

No matter, how clichéd it sounds, it’s true. The primary focus needs to be given to creating high-quality content. You have to keep in mind that featured snippets cannot supersede Google’s complex ranking system. Therefore, it’s crucial to be in line with all the standard ranking requirements, while creating flawless content.  

.@AnswerThePublic site is a great way to find questions your audience might be asking, says @JuliaEMcCoy.

Your content has to be:

  • High quality
  • Comprehensive
  • Entertaining (to engage the reader)
  • User-focused

Be the BEST at responding

Hitting the featured spot is no mean feat. You need to work to curate the best answers for a given question.

Be the best at responding to a given question to land a @Google featured snippet, says @JuliaEMcCoy.

The readers will always want answers filled with detailed facts, relevant phrases and of course keywords. The best way to do the job is by giving emphasis on these three points:

  • Cover all questions related to the content’s topic
  • Use visual content, like videos, screenshots or infographics
  • Target beginners in your niche

The best part of this is that the readers who find your content through featured snippet are more likely to return to your site again, as they now recognize you as a distinguished platform in your industry.

Create value for users through Question and Answer pages

Q&A pages on your website enhance your probability to make it to a featured snippet. By designing a good Q&A page, you will help your readers find everything at a single place. Don’t make your answers too short or long; maintain a uniform length to provide valuable information without sounding boring.

Now that Google’s focus is on improving user experience, featured snippets will garner a lot of recognition. Useful, convenient, accessible and relevant on almost all virtual platforms, featured snippets are now the key to content concerns across the globe.