Social Media Strategy: How to Devise an Extraordinary Business Strategy on Social

Currently, 2.46 billion people are regularly active on social media. By 2019, the number is expected to swell to 2.77 billion. As rightly put by Howard Shultz, “Social media is a bullet train, and it’s not going to slow down any time soon”, more than 80% of businesses are seeking refuge under social media for unabashed … Continue reading “Social Media Strategy: How to Devise an Extraordinary Business Strategy on Social”

Google Maps Ad Traffic Is Steadily Increasing, Here’s How

  For the last two years, Google updates have been showing the company’s burgeoning focus on monetizing searches with navigational queries and local intent. Starting from local inventory ads to ads featured in the Local Pack, Google considers local searches to be the fertile ground where more ad conversations can be pinged into. A similar … Continue reading “Google Maps Ad Traffic Is Steadily Increasing, Here’s How”