Google’s Search Console Update 13/7/17: Why the Change Was So Drastic?

Soon after Google’s recent update to the manner in which impressions and average position are reported in the Google Search Console interface, seasoned webmasters had a trivial panic attack. Quite a handful number of clients at a renowned performance marketing agency saw drastic drops in average position after the update. Check this: On July 13, … Continue reading “Google’s Search Console Update 13/7/17: Why the Change Was So Drastic?”

Google Maps Ad Traffic Is Steadily Increasing, Here’s How

  For the last two years, Google updates have been showing the company’s burgeoning focus on monetizing searches with navigational queries and local intent. Starting from local inventory ads to ads featured in the Local Pack, Google considers local searches to be the fertile ground where more ad conversations can be pinged into. A similar … Continue reading “Google Maps Ad Traffic Is Steadily Increasing, Here’s How”