Follow These 5 Tips and Secure Your Magento E-store

Approximately 240, 000 eCommerce stores use Magento – reflecting nearly 30% of the eCommerce platform market is occupied by this worthwhile program. Unfortunately, with great power comes great responsibility – though Magento is superb as a program, it tends to be a soft target for cyber criminals across the globe. Being an eCommerce platform, its … Continue reading “Follow These 5 Tips and Secure Your Magento E-store”

Social Media Strategy: How to Devise an Extraordinary Business Strategy on Social

Currently, 2.46 billion people are regularly active on social media. By 2019, the number is expected to swell to 2.77 billion. As rightly put by Howard Shultz, “Social media is a bullet train, and it’s not going to slow down any time soon”, more than 80% of businesses are seeking refuge under social media for unabashed … Continue reading “Social Media Strategy: How to Devise an Extraordinary Business Strategy on Social”

How to Feature Your Site Content with Google’s Feature Snippets?

Google is exhibiting answers for several search queries right in its search results.  Are you curious to know how to feature your website content there? Yes? Then you are at the right place. We are just going to explain the process of doing that. In a rush to land on the front page of Google, … Continue reading “How to Feature Your Site Content with Google’s Feature Snippets?”

Google’s Search Console Update 13/7/17: Why the Change Was So Drastic?

Soon after Google’s recent update to the manner in which impressions and average position are reported in the Google Search Console interface, seasoned webmasters had a trivial panic attack. Quite a handful number of clients at a renowned performance marketing agency saw drastic drops in average position after the update. Check this: On July 13, … Continue reading “Google’s Search Console Update 13/7/17: Why the Change Was So Drastic?”

Google Maps Ad Traffic Is Steadily Increasing, Here’s How

  For the last two years, Google updates have been showing the company’s burgeoning focus on monetizing searches with navigational queries and local intent. Starting from local inventory ads to ads featured in the Local Pack, Google considers local searches to be the fertile ground where more ad conversations can be pinged into. A similar … Continue reading “Google Maps Ad Traffic Is Steadily Increasing, Here’s How”