Learn & Earn: The Most Popular Programming Languages for Web Developers

Learn & Earn: The Most Popular Programming Languages for Web Developers

Want to engage more audience and generate leads? Then consider appointing skilled web developers; their fluency in programming languages and the art of coding is invaluable.

It’s no brainer today’s engineers know an array of programming languages. In this digital age, a majority of IT jobs require them to have a strong grasp on one or more languages. However, the crux is to find the most suitable programming language subject to one’s interests and career goals.

Ahead, we’ve talked about the two most prominent programming languages in the world of web development. They dominated 2018 and the trend continues. Besides, there are several other demanding languages which we will discuss in the later blogs. Stay tuned.

PHP

Hypertext Preprocessor or PHP is one of the most in-demand server-side scripting languages in today’s web development industry. It has proved to be a de-facto coding standard and its significance is evident from the way Facebook, YouTube, Wikipedia and Google uses PHP scripts at the backend. Surely, it helps in building dynamic websites.

PHP runs on various operating systems like UNIX, Windows, Linux and works on different databases such as Oracle, Microsoft Access and MySQL. Plus, it can be embedded in HTML with tags <?php?>.

The USP of this programming language is that it not only gathers form data but also creates, reads, writes, deletes and closes files on the server. Plus, it is perfect for sending or receiving cookies.

Moreover, PHP frameworks play a crucial role in streamlining web application development solutions and facilitate swift app development. The features and functionalities they come with boosts web development process and fulfills business performance needs. Some of the most common PHP frameworks are CakePHP, Opencart, CodeIgniter, WordPress, Magento, Joomla and Drupal.

Why PHP?

  • Fast-track customized app development
  • Simplify maintenance ordeals
  • No need to write additional codes
  • Manage databases resourcefully
  • Automate tailor-made development activities
  • Reduce costs in general

JavaScript

Often confused with Java, JavaScript is one of the major building blocks of the web. More than 99% of websites include some attributes of JavaScript. It is ubiquitous and most of the developers use it to add interactive effects on their websites.

According to Stack Overflow’s 2018 Developer Survey, JavaScript has been the most favored language in the developer’s community consecutively for the last 6 years. More than 65% of developers have incorporated it in the last year.

Basically, JavaScript is simple, light-weighted and well-interpreted language. It plays a big role in front-end development; the server-side too reaps benefits through Node.js.

The compatibility factor is a bonus. JavaScript is highly compatible with most of the browsers and is extremely flexible with the syntaxes they hold.

Wrapping Up!

So, here we are with our IT languages of coding! What’s your preferred programming language and why?

Looking for professional web development services for your company? Reach us at < hr@sproutroad.com >

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How to Feature Your Site Content with Google’s Feature Snippets?

How to Feature Your Site Content with Google’s Feature Snippets?

Google is exhibiting answers for several search queries right in its search results.

Are you curious to know how to feature your website content there? Yes? Then you are at the right place. We are just going to explain the process of doing that.

In a rush to land on the front page of Google, people resort to the most pertinent and useful tool – featured snippets. The fragments of text at the beginning of several informational searches in Google, featured snippets grabs a lot of attention to your site, hence can be used as an ultimate weapon for digital marketers.

A pool of marketers thinks that only million-dollar budgeted SEO brands possess the ability to implement featured snippets, while the reality is somewhat different.

19% of searches using a question result in a featured snippet on the first SERP, says @stonetemple. #SEO

In fact, you can easily rank featured snippets with the organic content itself, but you must know the procedure.

What do you mean by featured snippets?

Featured snippets are content loaded with information that pops up in Google’s SERPs just after the sponsored and ads posts.

Here, you get to catch a snippet from Marketing Mo.

5 tips to make your content fit for featured snippets

Here are a few easy steps to develop content suitable to rank in the snippets:

Create in-depth content to basically answer questions

Originally, featured snippets are content full of information.

As per Neil Patel, If your content doesn’t answer questions, it won’t get into the featured snippet. That’s all there is to it,” which is indeed true.

If your #content doesn’t answer questions, it won’t get into the featured snippet. @neilpatel #SEO

Decipher the tentative questions your readers may ask beforehand 

19% of searches using a question result in a featured snippet on the first SERP, says @stonetemple. #SEO

Make sure, you know well the questions your targeted audience can search, and accordingly customize your content to answer the questions.

They may also encompass “why” and “what” questions – for e.g. “what is the life expectancy of humans?”

The best way to tackle this situation is by extending the keyword to the long tail, instead of just concentrating on the exact keyword. Suppose, your target keyword is ‘marketing’, tailor it to the long tail ‘how to do marketing research’ – the latter is more likely to earn a place in the featured snippets box.

Or just type your search question on the Google search box to get an idea from search results. Select a particular topic from all those great topics so that the content can be structured on that topic to get ranked in the snippets.

Content is the king

No matter, how clichéd it sounds, it’s true. The primary focus needs to be given to creating high-quality content. You have to keep in mind that featured snippets cannot supersede Google’s complex ranking system. Therefore, it’s crucial to be in line with all the standard ranking requirements, while creating flawless content.  

.@AnswerThePublic site is a great way to find questions your audience might be asking, says @JuliaEMcCoy.

Your content has to be:

  • High quality
  • Comprehensive
  • Entertaining (to engage the reader)
  • User-focused

Be the BEST at responding

Hitting the featured spot is no mean feat. You need to work to curate the best answers for a given question.

Be the best at responding to a given question to land a @Google featured snippet, says @JuliaEMcCoy.

The readers will always want answers filled with detailed facts, relevant phrases and of course keywords. The best way to do the job is by giving emphasis on these three points:

  • Cover all questions related to the content’s topic
  • Use visual content, like videos, screenshots or infographics
  • Target beginners in your niche

The best part of this is that the readers who find your content through featured snippet are more likely to return to your site again, as they now recognize you as a distinguished platform in your industry.

Create value for users through Question and Answer pages

Q&A pages on your website enhance your probability to make it to a featured snippet. By designing a good Q&A page, you will help your readers find everything at a single place. Don’t make your answers too short or long; maintain a uniform length to provide valuable information without sounding boring.

Now that Google’s focus is on improving user experience, featured snippets will garner a lot of recognition. Useful, convenient, accessible and relevant on almost all virtual platforms, featured snippets are now the key to content concerns across the globe.

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